Growth Models

Yesterday I mentioned how the way people are selling AI based offers simply isn't good enough. They're selling these complete systems that are pretty high level, to people just dipping their toes. The result is people getting stuff they don't know how to use. This is something I've noticed with a lot of the people I've been talking to and my own customers recently. And it got me thinking that there has to be better way to do this. A way where people are not only getting the result, but are...

A little while back, a big time marketer was waxing lyrical about AI services. He'd pulled out a pretty prominent voice in the space. A chap who had created a Git repo of various AI skills you could install in your Claude and run yourself. The general message was "this is the future of marketing. Tomorrow's successes will be codifying their expertise in agents and selling them". On the whole, I agree. Like it or not, AI is here to stay, and everyone from your prospects and clients to your mum...

“Let’s brainstorm the best ways to get the next 1000 email subs for VP”. This was the message I sent to Claude over the weekend, using their new “even more powerful” Opus 4.8 model. What followed was 90 minutes of me telling it the ideas simply weren’t good enough. Despite… … all of the training I’ve given it on my biz… multiple “readjustment” messages… telling it what kind of ideas I was looking for The ideas it came up with simply werent good enough. It’s ideas ot grow the email list of VP...

Yesterday I mentioned how the AI Foiundational framework is now ready for you and it's completely free. You can grab it here if you want it. https://growthmodels.co/aiff-opt-in/ I wanted to add a little detail about WHY this is important for your business. Why this is necessary AI’s changed the way we’re all working. And it’ll continue to do so. The thing is, most of the people I speak to are getting crappy results and no real progress with AI. They’re using things like… Base level AI chats...

Yo! So I'm back in the UK and back to building. Over the least week or so, I've been telling you about a simple AI-based framework and a few basic folders that have helped me... Get more consistent, higher quality results from my AI agents Do so in less time because I don't have to keep feeding it the same context Cut out any and all "AI-isms" that immediately set off people's "slop-sensors" ... and that little system is ready for you now. It's completely free and takes like 5 minutes to...

Well, my 2 week vacation ends and I'm heading back home over the weekend. It's been great as it's helped me come up with a few new ideas and things that should help you in your business - especially when it comes to AI. The main thing is the free AI Foundation Framework. It's the starting structure I run inside all my own businesses, stripped of the brand-specific stuff, and turned into something you can drop into your own setup in about 15 minutes. It's built around 2 key layers... Layer 1:...

Picture the typical session with Claude, or any other AI for that matter. You sit down to write a sales page. For the first 15 minutes you're typing out all the basic information like... ... who it's for... the problem they have... how you help solve the problem... how your solution actually works... what makes it different from the next best option ... how to use language that actually sounds like you Even with all of that info, the output is pretty generic and requires a lot of tweaking....