I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! The most expensive mistake I see isn't... ... bad ads... a rubbish website... a weak offer. It's doing the right things in the wrong order (or really, with no order at all). I've sat down with companies doing $1M, $5M, $10M, $100M+. And the pattern is almost always the same. Just trying to add more tactics. Some worked for a while. Most didn't stick. And now they've got a patchwork of disconnected stuff that kind of generates revenue, but nobody can explain why. So they hire an agency to...
Yo, I'm opening up 3 spots for hands-on growth work. Me inside your business, building and running your growth system for 90 days, and using my AI custom systems to help you get results faster than any agency you might wanna hire. Basic approach is... I come in, diagnose where growth is stuck, and then my team (a mix of me and some very capable AI systems I've built) implements the fixes across your channels. The general flow is... Month 1: Full diagnostic across your entire growth engine....
Yo! For the last few months I've been deep in building AI systems for my own business. Ads, content, analytics, strategy. I've shown you bits of it along the way. And honestly, I'm amazed (and a little scared) at what they can do. Things that used to take me a full day now take 15 minutes. Things I couldn't do at all before are now running on autopilot - like I've integrated systems with custom code that was way beyond my skill in the past. Anyway, short version is I've been using them on my...
A very quick one as I'm ready to log off. I've just added 4 complete AI systems to the GM+ GitHub repo... Full Meta ad campaign research, creation, and upload Content syndication: 1 main piece → ~40 social posts Sales page research and creation VSL research and creation You can get access by joining us in GM+ here Join GM+ Now. I'm running a full new test with the Meta system tomorrow. A bit of an odd one. I'll share all the details in the community but I'm essentially letting AI take control...
Felt like I was wrestling with AI all day yesterday. But, managed to get the kinks worked out of the Meta Ads System I've been building. Now, it should be about a ~30-minute process to get a full meta ads campaign up and running for anyone who uses it. I set the ads it created live this AM. If you wanna check them out, there's a link below to my ad account. Check out the ads here Everything within those ads was AI created, including... Creating the animated and simple callout images from...
If you're like me and hate spending time manually setting up ads in Meta Ad Manager, this is for you. I've been working on my agent system that will research, create, and upload ads directly to Meta Ads for you. I'll be making this available to people in GM+ shortly. But first, there's a few issues we need to work out. You can watch the full walkthrough of the inaugural full run here if you want... https://www.loom.com/share/a4886817238444e382a8465e5cda494d If you just want the notes, then...
Yo! I just spun up the analysis section of my new Meta Ads skill and analysed my last £10k of Meta ad spend. 666 ads. 56 campaigns. And it was pretty eye-opening. It;s made me realise how we have to ensure AI can improve on itself. Look, marketing has always moved quickly. And AI is making it change faster. A system that works today is outdated in a month if it doesn't adapt. ... new popular hooks ruin old winning ads... algo shifts make proven systems useless overnight... regulation can...