"Just set up a nurture sequence to make sales on autopilot". Ah... if only it was that easy. This is the common advice you see out there about "nurturing" people towards a purchase. And so people set up these long, elaborate email sequences which in essence, focus on one thing "demonstrate value". And while showing value is great, it’s not enough to make someone spend $1,000+ with you. Why? because people buy from people. They need to know, like, and trust YOU, not just your advice. And that...
2 days ago • 1 min read
Someone comes into your business through a freebie lead magnet or low-ticket offer. How long is it before they decide to pony up some cash? It's a debate we've been having in GM+ and people have shared their experiences. I'm piecing some stats together from different posts and convos for this, so the math is a little rough. Anyway... First, you can expect about 10% of free leads to become paying customers. If you attract people with a low-ticket offer (even as low as $1), these customers...
4 days ago • 1 min read
Yo! Just scheduled in a workshop where I'm going to walk through the system we're using to build ascension systems into people's businesses. This is the automated approach to getting people from a low ticket purchase or free lead magnet into your high ticket programs. Full details are here I'll share more info on what will be included over the next few days. Any Qs, hit reply and let me know. Pete "workshop worker" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park,...
5 days ago • 1 min read
Yo! I'm adding the finishing touches to a script for a new workshop I'm doing. The workshop explains the system we're using to ascend customers from low-ticket one-off purchases to high-ticket profit-driving offers. And I have a quick Q for you. The document is a very detailed Google text doc right now. It has all the info you'd need in there to understand and implement something like this. It's got images and all sorts as well (And I'll add some more). My Q is, what workshop format would you...
6 days ago • 1 min read
"I'm doing $60k / month. Do I stick with cold outbound, or switch to ads to scale?" The above post popped up in a biz group I'm a member of, and it's the perfect example of shiny object syndrome at play. Look, we all suffer from shiny object syndrome at some point. When growth stalls or plateaus (or maybe you're just a little bored), it's easy to look around and go "I wanna try that new thing". Sure, it's exciting. But it takes your focus away from the thing that has been working. You've...
6 days ago • 2 min read
One of the goals I set myself for January was to get 100 new $1PC customers through ads. With the new ascension system I'm running, that should then translate into a couple of new members for GM+. Long story short, I think I'm already not gonna hit this goal. I made a stupid mistake which caused the new ads I set up to not run for a few days (I wondered why sales weren't coming in!). It's fixed now, but I'm left chasing where I should be and I'm a full week behind. My stupidity is not the...
7 days ago • 2 min read
Here's a little something I tried back in December that increased CTR from promo emails up to 3X. It aligns with a discussion we're having in GM+ right now (you can get support and advice like this by joining now). Long story short, a member has a great sales page conversion rate, but a lower-than-normal CTR from their promo emails. Here's what I recommended based on my little test last month. Most people don't want to be sold to... or at least don't want to feel like they're being sold to....
8 days ago • 2 min read
This is it—your last chance to join the GM+ Community at the current price of $99/month. Starting tomorrow, the price increases to $99/week. If you’ve been waiting to join, now is the time if you wanna save some moolah. Here’s what you’re getting when you join GM+ today: Proven Growth Strategies: Stop guessing and start scaling with frameworks and systems designed for predictable, sustainable business growth. Direct Expert Guidance: Get support from me and other experienced business owners...
9 days ago • 1 min read
Most people assume staying where they are—waiting to make a decision—is the “safe” option. It’s not. In business, inaction is one of the most expensive choices you can make. Here's why... Luck surface area I'm a big believer in luck surface area. I think the concept of luck as this thing that just happens to you is BS. However, if you take the time to put yourself in more situations, converse with more people, generate more eyeballs etc. the more likely something "lucky" is to happen. A lot...
9 days ago • 1 min read