Growth Models

I mentioned the other day about how traffic is where a lot of business fall flat. And it's true, a great system/offer that no one finds is useless. But, there's a companion element to this. There's a tonne of easy revenue sitting in your existing customers and subscribers. People who already know you, already want what you sell, and just haven't seen a reason to buy the next thing. Most businesses try to collect it with one move. The "we're running a promotion" email blast. They'll send...

"That's... it? Surely growth at my level needs more than that." That's the doubt I hear from almost every founder I show the ACCER model to. Five stages, one asset each, linked into one journey. It feels too simple to be the answer, especially when you've built a successful business. Complexity feels like professionalism. A 14-step funnel diagram feels like work being done. I get it. But here's what I've seen over and over. The scattered, sophisticated setups are usually the ones leaking, and...

Here's a profit-killing pattern I've noticed across 13 years of advising businesses. The bigger the company gets, the more generic its marketing becomes. They don't wanna take a stand or commit to one type of customer, cause they feel like they've got the resources to sell to everybody. So the message gets watered down til it upsets nobody... ... but it also doesn't excite anybody either. And I get the reasoning. but I used to think of this as only a big company disease. Now everyone's caught...

I've advised over 450 businesses at this point in my career. And there's one problem I'veseen at every level, from the new solopreneur to the publicly listed brand. You can have a perfect growth system, but without traffic flowing into it, it's pointless. Traffic generation is where most businesses fall down (and also where most focus cause they KNOW they're deficient there). Thing is, the lack of traffic isn't always due to a lack of skill. A lot of the time it's through fear. Nobody wants...

I did something a bit weird this week. I took one of the trainings I'd created for a specific product, opened it up in Descript, and cut the whole ending off. The bit I deleted was the sales pitch. Cause here's the thing about that video. I recorded it in the first place to sell something. The teaching up front was there to warm you up for the ask at the end. That's how these things work. Every "free training" you've ever watched was built the same way. So I cut the ask. What's left is 38...

For about three years, I ran my own business exactly the way I'm about to tell you not to. I had a LinkedIn presence I was feeding, an X (Twitter at the time) account I was feeding, Facebook ads running, SEO I was tinkering with, and a couple of partnership conversations on the go. All of it pointed, loosely, at one sales page. And I was doing this before AI, which means it was all manual. Monday to Friday I'd jump between the lot of it, keeping every plate spinning, feeling productive as...

I’ve worked with hundreds of brands at this point, and weirdly, being stuck never looks like you’re not trying. Most of the brands I help have… … A full calendar of calls (usually with the wrong prospects so sales don’t follow)… Ads running 24/7 (without them getting anything close to break even ROAS)… Content going out daily (but it gets zero views, like,s shares or anything else) Most of the brands I work with that are stuck are busy as hell. But, the one thing that matters most (revenue)...