Growth Models

The people reading my emails tend to fall into one of two camps. A. Things are going well. You've got something that sells, it's growing, and you've got a bit of breathing room. If that's you, nice one. Keep doing what you're doing. B. You've got something that works, but it's not growing as fast as you want. And these folk are doing more than ever... … more ads running… more emails going out… more content posted… a new tactic every month And yet nothing's really adding to the money you keep....

I spend a lot of time looking at others in the online marketing space to see what's working and what's not. And I stumbled upon someone whose main offer is around $25-30K for the full engagement. But... they just sent me an email trying to get people to buy a $100 offer. Why would you try and sell the $100 offer when you're really trying to make $25k? Makes no sense right? Well, it's all to do with activation of buyers. Cause there's a huge difference between freebie seekers and buyer leads....

My mum was visiting this weekend, so I took her to a restaurant just down the road from us. Crazy thing is, I had to book the table for this over a month in advance. It's crazy cause most people don't know this little gem exists. It's a small, local, independent restaurant with nothing really nearby. No good foot traffic like you'd see on a busy high street, and no real online presence. We sat down and got comfy. Started looking at the menu, then heard the little bell on the door. A fella cam...

There's a conversation I keep having with founders, and it's usually about shiny object syndrome. They've got something that's working. Then they see one of those posts online like "I made a bajillion bucks with this one simple outreach strategy", and they drop what they're doing to go after it, even if it's going completely against the strategy they're already running. They run it for a while, and then... ... the next shiny thing comes along. And the next. Before long, they've got half....

Yo, I just pulled the numbers from the new growth diagnostic. 45 business owners have taken it so far. When I looked at which of the five stages of ACCER was losing the most revenue, 28 of them came out the same. Attract. Not enough of the right people seeing them in the first place. Makes sense, right? I mean, most brands I've worked with over the years are most concerned with getting more visibility, traffic leads etc. It's why "you need more traffic" is the first thing every expert tells...

Yo... All last week I was banging on about organic social. Copying the format, the viral radar, using posts to find out what works before you put ad money behind it. And some of you probably went away and started planning three posts a day. Which, for some of you, is exactly the right thing to do. For others it's gonna be a slow, miserable waste of your weekends. Here's what I mean. I've helped over 450 businesses with their growth over the last 13 years, and the thing I keep seeing is that...

In my efforts to become some kind of Instagrammer, I've been throwing a tonne of content out there to see what the Algo rewards. And I've been basing a lot of it on the kind of templates and formats that are doing well. The Viral Radar tool I built for GM+ gave me a potential winner last week. I noticed a couple of posts across different niches were in line with this one. In short, they were all... Focused on finance (money always gets views) Negative connotation with a fix/explanation...